Rob Wailing's Rule of Thumb for Conversion Rates (Visitor/Trial and Trial/Paid)

From a MicroConf-Talk by Rob Walling, Co-Founder of Drip. The links should take you directly to the relevant parts in the video. ▶️ Rob’s Rule of Thumb (2015) His assumptions: Free trials with credit card up-front. Visitor/Trial conversion rate: 0.7-2.0% (depends on price point) Trial/Paid conversion rate: 40%-60% (lower if no credit card up-front) First 60⁄90 day churn: 20-40% Post 60⁄90 day churn: 4-7% ▶️ Positioning your Startup: How to be different Invent a category. [Read More]

Which SaaS Metrics To Watch Daily, Weekly, and Monthly

Are you building a Software-as-a-service (Saas)? Do you wonder if you are tracking the right things? If you came here via Google, then chances are, you are not. Neither did we with (If you lead a remote team, then take a look at ParrotPolls. It helps you get closer to your team, helps you be aware of problems ahead of time.) tl;dr: If you have less than ~30,000 unique monthly visitors, focus on getting more visitors. [Read More]

Getting started with Google Adwords for (y)our bootstrapped startup

The Problem We recently re-designed the web-site of our little startup, ParrotPolls. (In case you don’t know: ParrotPolls is the perfect tool to improve your team. It’s for the teams themselves, not the HR-department.) Anyhow: Now we’re ready to launch our first1 AdWords-campaign. The problem is: how to do that? From our real first attempt, we already know that simply creating an Adwords campaign and expecting people to signup for a trial account is not a good goal, it’s just not feasible. [Read More]