Rob Wailing's Rule of Thumb for Conversion Rates (Visitor/Trial and Trial/Paid)
From a MicroConf-Talk by Rob Walling, Co-Founder of Drip. The links should take you directly to the relevant parts in the video.
▶️ Rob’s Rule of Thumb (2015) His assumptions: Free trials with credit card up-front.
Visitor/Trial conversion rate: 0.7-2.0% (depends on price point) Trial/Paid conversion rate: 40%-60% (lower if no credit card up-front) First 60⁄90 day churn: 20-40% Post 60⁄90 day churn: 4-7% ▶️ Positioning your Startup: How to be different Invent a category.
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